{"id":315,"date":"2026-04-29T19:33:04","date_gmt":"2026-04-29T19:33:04","guid":{"rendered":"https:\/\/verticalcoast.ca\/?page_id=315"},"modified":"2026-08-05T21:33:09","modified_gmt":"2026-08-05T21:33:09","slug":"privacy-and-terms","status":"publish","type":"page","link":"https:\/\/verticalcoast.ca\/?page_id=315","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||19px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_image=&#8221;https:\/\/verticalcoast.ca\/wp-content\/uploads\/2026\/04\/Move-Higher.-Together-1.png&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Privacy Policy&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-11px|||||&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>VERTICAL COAST FITNESS LTD.<\/strong><\/p>\n<p><strong>Privacy Policy<\/strong><\/p>\n<p><em>Last Updated: June 2026<\/em><\/p>\n<h1>1. Introduction<\/h1>\n<p>Vertical Coast Fitness Ltd. (&#8220;<strong>we<\/strong>&#8220;, &#8220;<strong>us<\/strong>&#8220;, &#8220;<strong>our<\/strong>&#8220;, or &#8220;<strong>Company<\/strong>&#8220;) is committed to respecting and protecting the privacy of our members, customers, and website visitors. We recognize that protecting your personal information is essential to maintaining trust with you.<\/p>\n<p>This Privacy Policy describes how we collect, use, store, and disclose personal information when you:<\/p>\n<ul>\n<li>visit our website at www.verticalcoast.ca;<\/li>\n<li>use our booking platform (MarianaTek);<\/li>\n<li>purchase memberships, goods or services; and\/or<\/li>\n<li>communicate with us in any manner.<\/li>\n<\/ul>\n<p>By using our website, booking platform, or services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our services.<\/p>\n<p>This Privacy Policy is incorporated into, and forms an integral part of, our Terms of Service.<\/p>\n<h1>2. Definitions<\/h1>\n<p><strong>Personal Information: <\/strong>Any information about an identifiable individual, including name, address, telephone number, email address, date of birth, payment information, membership details, fitness assessments, health information, emergency contact information, and class attendance records. Personal Information does not include business contact information (such as a business name, title, business telephone number, business address, or business email).<\/p>\n<p><strong>Sensitive Personal Information: <\/strong>Personal information regarding health, medical conditions, disabilities, or other sensitive matters that you may provide to enable us to accommodate your needs or provide appropriate services.<\/p>\n<p><strong>Third Parties: <\/strong>Service providers and business partners who assist us in providing our services, including but not limited to MarianaTek, payment processors, and analytics providers.<\/p>\n<h1>3. How We Collect Personal Information<\/h1>\n<h2>3.1 Information Collected Directly from You<\/h2>\n<p>We collect personal information directly from you when you:<\/p>\n<ul>\n<li>register for an account or membership;<\/li>\n<li>book classes through our MarianaTek booking platform;<\/li>\n<li>make a purchase or payment;<\/li>\n<li>complete waivers or health questionnaires;<\/li>\n<li>contact us for customer support;<\/li>\n<li>subscribe to our newsletter or marketing communications; and\/or<\/li>\n<li>participate in surveys, contests, or promotional events.<\/li>\n<\/ul>\n<h2>3.2 Types of Personal Information Collected<\/h2>\n<p><strong>Account and Registration Information: <\/strong>Name, email address, phone number, mailing address, billing address, shipping address, username, password, and security questions.<\/p>\n<p><strong>Payment Information: <\/strong>Credit or debit card information, banking details, billing address, and transaction history (processed via third-party payment processors).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Membership and Class Information: <\/strong>Membership type, membership status, class reservations, class attendance, fitness assessments, and interaction with our services.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Health and Fitness Information: <\/strong>Health questionnaires, fitness assessments, goals, medical conditions or disabilities, emergency contact information, and any health-related information you choose to provide.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Communication Information: <\/strong>Information contained in your communications with us, including customer support inquiries, feedback, and correspondence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marketing Information: <\/strong>Your preferences regarding marketing communications, email subscription status, and information about your interests in our services.<\/p>\n<h2>3.3 Information Automatically Collected<\/h2>\n<p>When you visit our website or use our services, we automatically collect certain information about your device and interaction with our services (&#8220;<strong>Usage Data<\/strong>&#8220;), including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>device information (device type, operating system, browser type);<\/li>\n<li>Internet Protocol (IP) address;<\/li>\n<li>date and time of access;<\/li>\n<li>pages visited and features used;<\/li>\n<li>referring and exit pages; and\/or<\/li>\n<li>time zone.<\/li>\n<\/ul>\n<h2>3.4 Cookies and Similar Technologies<\/h2>\n<p>We use cookies, web beacons, pixels, and similar tracking technologies to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>remember your preferences and settings;<\/li>\n<li>track how you use our website and services;<\/li>\n<li>measure marketing campaign effectiveness;<\/li>\n<li>prevent fraud and enhance security; and\/or<\/li>\n<li>improve and optimize our services.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You may choose to decline or disable cookies through your browser settings. However, doing so may affect your ability to use certain features of our website and services.<\/p>\n<h2>3.5 Information from Third Parties<\/h2>\n<p>We may obtain information about you from third parties, including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>MarianaTek (our class and membership management platform);<\/li>\n<li>payment processors and financial institutions;<\/li>\n<li>analytics providers; and\/or<\/li>\n<li>marketing and advertising partners.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or their privacy practices.<\/p>\n<h1>4. How We Use Your Personal Information<\/h1>\n<p>We use the personal information we collect for the following purposes:<\/p>\n<h2>4.1 Providing and Managing Services<\/h2>\n<ul>\n<li>creating and managing your account;<\/li>\n<li>processing memberships, payments, and transactions;<\/li>\n<li>fulfilling your orders and delivering services;<\/li>\n<li>enabling class bookings and reservations through our MarianaTek platform;<\/li>\n<li>sending service-related notifications (i.e., confirmation, cancellations, updates);<\/li>\n<li>processing refunds and managing returns;<\/li>\n<\/ul>\n<h2>4.2 Communication<\/h2>\n<ul>\n<li>responding to your inquiries and customer support requests;<\/li>\n<li>sending account-related information (i.e., password resets, account confirmations);<\/li>\n<li>providing customer service and technical support;<\/li>\n<\/ul>\n<h2>4.3 Marketing and Promotional Purposes<\/h2>\n<ul>\n<li>sending marketing and promotional communications (i.e., email, text message,<a href=\"#_ftn1\" name=\"_ftnref1\"><span>[1]<\/span><\/a> mail);<\/li>\n<li>informing you about new classes, services, special offers, and events;<\/li>\n<li>conducting surveys, contests, and promotional activities;<\/li>\n<li>personalizing your experience based on your preferences;<\/li>\n<li>creating targeted advertising for our products and services;<\/li>\n<\/ul>\n<h2>4.4 Security and Fraud Prevention<\/h2>\n<ul>\n<li>protecting against fraud, unauthorized access, and malicious activity;<\/li>\n<li>verifying identity for security purposes;<\/li>\n<li>detecting and investigating potential security breaches;<\/li>\n<\/ul>\n<h2>4.5 Analytics and Service Improvement<\/h2>\n<ul>\n<li>analyzing usage patterns and trends;<\/li>\n<li>improving our website, apps, and services;<\/li>\n<li>assessing the effectiveness of marketing campaigns;<\/li>\n<li>conducting market research;<\/li>\n<\/ul>\n<h2>4.6 Legal and Compliance Purposes<\/h2>\n<ul>\n<li>complying with applicable laws, regulations, and court orders;<\/li>\n<li>enforcing our Terms of Service and other agreements; and\/or<\/li>\n<li>protecting the rights, safety, and property of our Company, members, and others.<\/li>\n<\/ul>\n<h1>5. Your Consent<\/h1>\n<p>By using our website, booking platform, and\/or services, you consent to our collection, use, and disclosure of your personal information as described in this Privacy Policy.<\/p>\n<p>&nbsp;<\/p>\n<p>We obtain consent in the following ways:<\/p>\n<h2>5.1 Express Consent<\/h2>\n<p>In some cases, we ask you to provide your express consent to collect or use your personal information. For example:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>checking a box to subscribe to marketing communications;<\/li>\n<li>agreeing to waiver forms or health questionnaires; and\/or<\/li>\n<li>explicitly consenting to specific uses of sensitive information.<\/li>\n<\/ul>\n<h2>5.2 Implied Consent<\/h2>\n<p>Consent may be implied when you voluntarily provide personal information for purposes that would be reasonably obvious to you. For example, providing your name and address when registering for a membership implies consent to use that information to manage your account.<\/p>\n<h2>5.3 Withdrawing Consent<\/h2>\n<p>You may withdraw your consent to certain uses of your personal information at any time. However, withdrawing consent may limit our ability to provide certain services to you. We will notify you of any impacts before processing your request to withdraw consent.<\/p>\n<p>&nbsp;<\/p>\n<p>To withdraw consent, please contact caley@verticalcoast.ca.<\/p>\n<h1>6. Disclosure and Sharing of Personal Information<\/h1>\n<p>We do not sell, rent, or trade your personal information to unaffiliated third parties without your consent. However, we may share your personal information in the following circumstances:<\/p>\n<h2>6.1 Service Providers<\/h2>\n<p>We share personal information with third-party service providers who assist us in providing and operating our services. These providers may include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>MarianaTek \u2013 for class booking, membership management, and scheduling;<\/li>\n<li>payment processors \u2013 for processing payments and handling billing;<\/li>\n<li>cloud storage and hosting providers;<\/li>\n<li>email and communication service providers;<\/li>\n<li>analytics and tracking providers; and\/or<\/li>\n<li>marketing and advertising partners.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These service providers are authorized to access and use personal information only to the extent reasonably necessary to provide services on our behalf. We take reasonable steps to ensure that personal information handled by third-party service providers is protected through appropriate confidentiality and security measures.<\/p>\n<h2>6.2 Business Transactions<\/h2>\n<p>If our Company is involved in a merger, acquisition, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will provide notice of any such change in ownership or control of your personal information.<\/p>\n<h2>6.3 Legal Requirements and Protection<\/h2>\n<p>We may disclose personal information when required or permitted by law, including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>complying with a subpoena, court order, or search warrant;<\/li>\n<li>responding to lawful requests from government or law enforcement agencies;<\/li>\n<li>protecting against fraud or illegal activity; and\/or<\/li>\n<li>protecting the rights, safety, and property of our Company, members, and others.<\/li>\n<\/ul>\n<h2>6.4 With Your Consent<\/h2>\n<p>Except as permitted by Section 6, we will only disclose personal information to third parties with your prior written consent.<\/p>\n<h1>7. Retention of Personal Information<\/h1>\n<p>We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.<\/p>\n<p>&nbsp;<\/p>\n<p>Retention periods are based on the following criteria:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>the length of your relationship with us;<\/li>\n<li>legal or regulatory requirements;<\/li>\n<li>whether your information was used to make a decision affecting you; and<\/li>\n<li>whether you have requested deletion of your information.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>When your personal information is no longer needed, we will either securely delete it, destroy it (e.g., by shredding paper documents), or anonymize it so that it cannot be associated with you.<\/p>\n<h1>8. Security of Your Personal Information<\/h1>\n<p>We are committed to protecting your personal information from unauthorized access, alteration, disclosure, or destruction. We implement reasonable physical, electronic, and procedural safeguards appropriate to the sensitivity of the information we hold.<\/p>\n<p>&nbsp;<\/p>\n<p>We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, loss, theft, or modification. These measures are intended to provide a level of security appropriate to the sensitivity of the personal information in our custody or control.<\/p>\n<p>However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials and for any activities that occur under your account.<\/p>\n<h2>8.1 Storage of Personal Information<\/h2>\n<p>Personal information may be collected, used, processed, disclosed, and stored by the Company and its third-party service providers in jurisdictions outside of Canada, including in the United States and other foreign jurisdictions where the Company or its service providers maintain facilities or operations. Where personal information is transferred outside of Canada, it will be subject to the laws of the jurisdiction in which it is stored or processed and may be accessible to courts, law enforcement agencies, national security authorities, and regulatory authorities in accordance with applicable laws of that jurisdiction. The Company takes reasonable administrative, technical, and physical safeguards to protect personal information in its custody or control, including information processed or stored by third-party service providers. By using the Company\u2019s services or otherwise providing personal information to the Company, individuals acknowledge that their Personal Information may be transferred to and processed in jurisdictions outside Canada in accordance with this Privacy Policy.<\/p>\n<h1>9. Your Rights: Access and Correction<\/h1>\n<h2>9.1 Right to Access<\/h2>\n<p>You have the right to request access to the personal information we hold about you. Upon receipt of a written request that clearly identifies the information you are seeking, we will provide you with a copy of your personal information within 30 business days (or as otherwise required by law).<\/p>\n<p>&nbsp;<\/p>\n<p>A fee may be charged for providing access. If a fee applies, we will inform you in advance.<\/p>\n<h2>9.2 Right to Correction<\/h2>\n<p>You have the right to request correction of personal information that is inaccurate, incomplete, or outdated. Submit a written request identifying the information to be corrected and the correct information.<\/p>\n<p>&nbsp;<\/p>\n<p>If we agree that the information is inaccurate or incomplete, we will correct it. If we do not agree with your correction request, we will note your request in the file and inform you of the reasons for our decision.<\/p>\n<h2>9.3 Right to Deletion<\/h2>\n<p>You may request the deletion of your personal information, subject to legal and contractual restrictions. Some information may need to be retained to comply with legal obligations, process pending transactions, or resolve disputes.<\/p>\n<h2>9.4 How to Submit a Request<\/h2>\n<p>To submit a request for access, correction, or deletion of your personal information, please contact our Privacy Officer:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Caley Byrne<\/strong><\/p>\n<p><strong>Vertical Coast Fitness Ltd.<\/strong><\/p>\n<p><strong>Email: caley@verticalcoast.ca<\/strong><\/p>\n<h1>10. MarianaTek Booking Platform<\/h1>\n<p>We use MarianaTek to manage class bookings, reservations, and membership information. When you use our MarianaTek booking platform (via our website and\/or via our mobile booking app), certain personal information is processed by MarianaTek on our behalf.<\/p>\n<p>&nbsp;<\/p>\n<p>Information shared with MarianaTek includes your name, email address, phone number, membership details, class history, and payment information. MarianaTek may access and use this information as reasonably necessary to provide booking, scheduling, and related services to us. We take reasonable steps to ensure that personal information shared with third-party service providers is handled in a secure and confidential manner.<\/p>\n<p>&nbsp;<\/p>\n<p>MarianaTek&#8217;s Privacy Policy applies to the use of their platform. We recommend reviewing their policy for additional information about how they process your data.<\/p>\n<h1>11. Children&#8217;s Privacy<\/h1>\n<p>Our website and services are not intentionally directed to children under the age of 19, and we do not knowingly collect personal information from children under 19 without verifiable parental consent.<\/p>\n<p>&nbsp;<\/p>\n<p>If we become aware that we have collected personal information from a child under 19 without parental consent, we will take steps to delete such information and terminate the child&#8217;s account. If you are a parent or guardian and believe we have collected information about your child, please contact us immediately.<\/p>\n<h1>12. Third-Party Websites and Links<\/h1>\n<p>Our website may contain links to third-party websites and online services that are not operated by us. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices.<\/p>\n<p>&nbsp;<\/p>\n<p>We encourage you to review the privacy policies of any third-party websites before providing your personal information. Our inclusion of links to third-party sites does not constitute an endorsement of those sites or their operators.<\/p>\n<h1>13. User-Generated Content<\/h1>\n<p>If you submit reviews, testimonials, or other user-generated content to our website, please be aware that this content may be public and viewable by other users. We do not control who may access this information or how it may be used by others.<\/p>\n<p>&nbsp;<\/p>\n<p>Do not include sensitive personal information in user-generated content. We are not responsible for the privacy or security of any information you voluntarily make public.<\/p>\n<h1>14. Changes to This Privacy Policy<\/h1>\n<p>We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>posting the revised policy on our website;<\/li>\n<li>updating the &#8220;Last Updated&#8221; date at the beginning of this policy; and\/or<\/li>\n<li>sending you an email notification (if required by law).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Your continued use of our website and services following the posting of changes constitutes your acceptance of the updated Privacy Policy.<\/p>\n<h1>15. Contact Us<\/h1>\n<p>If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, or if you wish to submit a request regarding your personal information, please contact our Privacy Officer:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Caley Byrne<\/strong><\/p>\n<p><strong>Privacy Officer<\/strong><\/p>\n<p><strong>Vertical Coast Fitness Ltd.<\/strong><\/p>\n<p><strong>Email: caley@verticalcoast.ca<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>If you are not satisfied with our response to your concern, you may file a complaint with:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Office of the Information and Privacy Commissioner of British Columbia<\/strong><\/p>\n<p>PO Box 9038, Stn Prov Govt<\/p>\n<p>Victoria, BC, V8W 9A4<\/p>\n<p>Phone: 1-250-387-5629<\/p>\n<p>Website: www.oipc.bc.ca<\/p>\n<p>&nbsp;<\/p>\n<p>For federal privacy concerns, you may also contact:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Privacy Commissioner of Canada<\/strong><\/p>\n<p>30 Victoria Street<\/p>\n<p>Gatineau, QC, K1A 1H3<\/p>\n<p>Phone: 1-800-282-1376<\/p>\n<p>Website: www.priv.gc.ca<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a9 2026 Vertical Coast Fitness Ltd. All rights reserved.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><span>[1]<\/span><\/a> We will only send you electronic communications as permitted by law, including applicable \u201canti-spam\u201d legislation. Note that you may always unsubscribe from electronic communications by clicking \u201cunsubscribe\u201d or by notifying the Privacy Officer listed in this Privacy Policy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VERTICAL COAST FITNESS LTD. Privacy Policy Last Updated: June 2026 1. Introduction Vertical Coast Fitness Ltd. (&#8220;we&#8221;, &#8220;us&#8221;, &#8220;our&#8221;, or &#8220;Company&#8221;) is committed to respecting and protecting the privacy of our members, customers, and website visitors. We recognize that protecting your personal information is essential to maintaining trust with you. This Privacy Policy describes how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-315","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/pages\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=315"}],"version-history":[{"count":5,"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/pages\/315\/revisions"}],"predecessor-version":[{"id":681,"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=\/wp\/v2\/pages\/315\/revisions\/681"}],"wp:attachment":[{"href":"https:\/\/verticalcoast.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}